on Branding,

on Workplace Cultures,

on Personal Branding

on Humour &

on Sharing Experiences


Big John is a Brand Strategist and Speaker focusing on making individuals, teams and businesses perform better by aligning 7 aspects of their lives and businesses.


Johnathan or ‘Big John’, as he is affectionally called is BIG on motivating people and helping organizations, and businesses to perform BIGGER and BETTER. Strong internal cultures can help to drive better business and team performance.



Big John’s career kicked-off in advertising and marketing roles before moving on to Consulting roles where he worked with local, regional, and multi-national corporations. His role also requires him to formulate strategies for companies seeking to re-brand, re-organize, and expand.

He also regularly conducts workshops for The Global Brand Academy in the areas of Business Strategy, Internal branding, and Personal Branding. He has also spoken at events such as the HR Summit which saw over 4000 attendees. Big John is currently Director of The Brand Theatre, a holistic brand consultancy that believes in brand-driven business performance.

Big John's passions include practicing DDPYoga and is now an aspiring instructor (find out more about DDPYoga and Big John's weight-loss journey on The Big John Big Life Podcast) He also enjoys taking his mountain bike out for a spin on the trails regularly and getting behind a microphone for his podcasts. 

The work he has done with numerous industries and people has allowed him to look at business challenges from different perspectives and advise clear strategies to overcome them. With his unique brand of humor and presence, Big John seeks to make every moment meaningful.

You change the world by changing yourself first.


S9 Building

55 Serangoon North Avenue 4


Singapore 555859

​​Tel: 6288 2817

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